When Nike's 'Da-Da-Ding' video literally washed over our Twitter and Facebook timelines, with a fair amount of guilt, most of us realised that we couldn't recognise a majority of the sportswomen in it. Our ignorance somewhat mirrored the dismissive attitude that women's sports has to deal with relentlessly.
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Mohamed Rizwan, Creative Director at Weiden + Kennedy Delhi, the agency behind the ad, told HuffPost India, "Sports in India has a massive image problem, particularly for women. What we set out to do is give it a complete makeover by making it cool, accessible and fun. To that end, we commissioned some of the best image makers and musicians, and got together a crew of women that best represent sport in India right now."
Given the kind of accolades that have come the video's way, one can safely say the agency has succeeded in achieving what they set out to do.
Also, here's a complete list of all the kick-ass sportswomen who feature in the video. Some of the pictures are from their social media profiles, not the Nike video itself.
1. Harmanpreet Kaur, Cricketer
Kaur is an allrounder and the vice captain of the national team.
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2. Rani Rampal, Hockey player
Rampal joined the national team at the age of 15 and was a part of the team that participated in the 2010 World Cup.
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3. Tanvie Hans, Footballer
Hans plays for English club Fullham Ladies FC. She also completed her masters from University of Exeter, UK.
TANVIE HANS/FACEBOOK
4. Smriti Mandhana, Cricketer
Member of the Indian national team and plays in the capacity of an opening batsman.
SMRITI MANDHANA/FACEBOOK
5. Joshna Chinappa, Squash player
Chinappa is currently ranked No. 10 in the world. She is also the first Indian to have won the Under-19 British Squash Championships.
JOSHNA CHINAPPA/FACEBOOK
6. Jyoti Ann Burrett, Footballer
This Delhi girl holds a masters degree in sports and health science from Uiversity of Exeter. However, she decided she wanted a career in football and not pursue a corporate job like everyone expected her to. She is a striker in the national football team.
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7. Subhalakshmi Sharma, Cricketer
This all-rounder is a member of the national team. She is right-hand batswoman and right-arm medium bowler and made her ODI debut in 2012.
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8. Shweta Hakke, Sprinter
A 2015 report on Hakke stated, "[Shweta] sprinted to 100m gold in 12.55 secs, has been doing well at the national level, having won gold in the 100m sprint at Ranchi meet and was also part of the gold-medal quartet in the 4x100m replay earlier this season."
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9. Shwetha Subbiah, Personal Trainer
In an interview with The Hauterfly, Subbiah had said how she was drawn to sports when she was working in the corporate world. "While my job wanted me to fill elaborate Excel sheets and crawl up the corporate ladder, my mind drifted into something that was essential to my being. I wanted to climb real ladders, metal and steel were my tools of choice. I wanted to have no one to please but myself," she said. So she quit and took up fitness training, which is again a male dominated profession she aced.
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10. Ishita Malviya, Surfer
Malviya is India's first female professional surfer. She also runs the popular Shaka Surf Club in Kodi Bengre, Karnataka.
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11. Namrata Purohit, Pilates instructor
Purohit is the co-founder of The Pilates Studio. Not only did she start the studio at the age of 16, she is also the youngest trained Stott Pilates instructor in the world. She has also authored a book.
NAMRATA PUROHIT/FACEBOOK
12. Urmi Kothare, Fitness Trainer
She is not just a trainer, Kothari is trained in Kalaripayattu, Malkhamb and Kathak.
URMI KOTHARE/FACEBOOK
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